3House Heats Up Summer with “Rouge 540”
Just in time for summer, rising Japanese rapper 3House has dropped a sizzling new track titled “Rouge 540,” featuring the ever-smooth Kohjiya. Known for his stylish delivery and R&B-tinged hip-hop vibe, 3House continues to evolve with this warm-weather anthem that fuses laid-back flows, catchy melodies, and glossy production. “Rouge 540” is tailor-made for rooftop vibes, late-night drives, and festival playlists.
From the moment the beat kicks in, “Rouge 540” sets a sensual, breezy tone. Built on a soulful instrumental with chill synth textures and clean percussion, the song is driven by 3House’s effortless vocals and Kohjiya’s slick verse. The duo has undeniable chemistry, weaving together themes of attraction, luxury, and youthful freedom. Their laid-back cadence is hypnotic, making it one of this summer’s most replayable Japanese hip-hop tracks.
The title “Rouge 540” is a nod to the luxurious Maison Francis Kurkdjian fragrance, symbolizing the mood and aura of the track. Much like the perfume, the song is warm, opulent, and lingers in your memory. 3House plays with this symbolism throughout the lyrics, using the scent as a metaphor for a magnetic love interest and the emotional traces they leave behind—an artistic touch that adds depth to the summery aesthetic.
Kohjiya’s feature elevates the single to new heights. With his smooth tone and charismatic delivery, he slides into the track with ease, bringing a subtle edge to the otherwise mellow groove. Kohjiya has been making waves in the Japanese rap scene for his versatile flows and understated confidence, and “Rouge 540” further proves he’s a collaborator to watch. Together, he and 3House strike the perfect sonic balance.
The music video for “Rouge 540” is drenched in dreamy lighting, pastel hues, and slow-motion sequences that match the song’s romantic feel. Shot in city streets, open rooftops, and cozy interiors, the visual enhances the track’s mood, giving viewers an immersive experience. Fashion-forward styling, intimate camera work, and hazy visuals make it one of the most aesthetically pleasing videos to emerge from the Japanese hip-hop scene this season.
If you’re curating a summer 2025 playlist, “Rouge 540” needs to be at the top. The single is now available on all major streaming platforms, along with the official video on YouTube. For more of the latest in Japanese hip-hop, rising rap talents, and exclusive underground finds, be sure to visit Ariastar.net. You can also stay plugged into the scene by following @ariastorm_official on Instagram and @ariastar_musicnews on TikTok for daily updates, artist drops, and curated content from Asia’s alt music movement.
Check out the new single here!
About the Author
