
Japanese rapper NENE has returned with a vengeance, releasing her latest single ‘KITERU’—a track that’s already turning heads across the Japanese hip-hop community. Known for her bold presence and slick lyricism, NENE is one of the few female rappers redefining what it means to be a J-Rap artist in 2025. With ‘KITERU,’ she blends attitude, artistry, and underground flair into a sonic punch that’s impossible to ignore.
‘KITERU,’ which roughly translates to “it’s lit” or “on fire” in Japanese slang, delivers just that. The beat is gritty and futuristic, layered with trap rhythms, bass-heavy drops, and gvocals that give it a Tokyo-meets-cyberpunk club vibe. NENE’s rap flow is confident and razor-sharp, delivering punchlines that hit hard while oozing street-smart charisma. It’s a track engineered for both the mosh pit and the runway.
The music video for ‘KITERU’ is just as fierce. Shot across Tokyo’s neon-lit districts and industrial alleys, the video features NENE stomping through the night in head-to-toe alt fashion. She brings her signature aesthetic—street hiphop meets cyber-chic—into full effect. The visuals amplify her unapologetic energy, setting her apart from the mainstream J-pop scene and further cementing her identity as one of Japan’s leading alt rap artists.
NENE’s impact goes beyond music. As a groundbreaking female Japanese Rapper, she’s part of a new wave of Japanese women disrupting a traditionally male-dominated hip-hop space. With ‘KITERU,’ she offers a blueprint for the next generation—one that embraces feminine power, cultural pride, and sonic innovation. Her growing international fanbase proves that her message and music transcend language and borders.
Since its release, ‘KITERU’ has been trending on Japanese music blogs and streaming playlists, attracting praise from critics and fans alike. The single has sparked conversations on platforms like Twitter and TikTok, with fans raving about its aesthetic and energy. As Japanese rap continues to make global moves, NENE stands out as a must-watch artist who’s poised to take the scene to the next level.
Don’t miss out on the fire that is ‘KITERU.’ Stream the single now on Spotify, Apple Music, and YouTube. For exclusive insights into Japan’s rising alt-rap scene, artist interviews, and more, visit Ariastar.net. Be sure to follow us on Instagram at @ariastorm_official and on TikTok at @ariastar_musicnews for your daily dose of alternative music from Asia’s boldest voices.
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