Aria van Weye 
The DPR collective strikes again—and this time, they’ve delivered a stunning audiovisual masterpiece. Korean rapper DPR CREAM and producer DPR ARTIC join forces on the new single “Drift,” a smooth, genre-bending track that blends cosmic vibes, woozy trap rhythms, and emotional lyricism. Directed by the visionary DPR IAN, the music video is as mesmerizing as the track itself—elevating the song into an experience that feels more like a film than a music drop.
“Drift” opens with a hypnotic synth line, slowly pulling listeners into a spacey atmosphere built on lush textures, airy melodies, and subtle beat shifts. DPR ARTIC’s production is slick, minimalist, and deeply immersive—designed not just to be heard, but felt. It’s a sonic playground that CREAM navigates effortlessly, delivering introspective bars that explore identity, escape, and emotional weight.
DPR CREAM’s flow throughout “Drift” is buttery-smooth yet heavy with meaning. His delivery drips with emotion, capturing the feeling of floating away from everything familiar while trying to hold onto a sense of self. It’s a subtle performance packed with depth, perfectly complemented by ARTIC’s mood-drenched beat.
Visually, DPR IAN takes the reins and creates a visual world that’s dreamlike, cinematic, and undeniably DPR. Full of striking color palettes, atmospheric shots, and symbolic imagery, the video for “Drift” is more than a backdrop—it’s an extension of the music’s message. Together, the trio have created a full sensory experience that proves the DPR collective is in a league of its own.
“Drift” isn’t just another release—it’s a reminder of the artistic synergy and next-level storytelling that the DPR crew is known for. With CREAM’s lyrical finesse, ARTIC’s production genius, and IAN’s directorial eye, “Drift” is a moment of magic that resonates far beyond the screen.
Check out the M/V here!
