Aria van Weye 
Japanese rapper Awich has returned with her latest single, “Are you serious?,” a hard-hitting track that asserts her dominance in the rap game. Known for her sharp lyricism, commanding presence, and unapologetic attitude, Awich continues to push boundaries with this release. The song is packed with bold statements, delivering an anthem for those who refuse to be questioned or doubted.
“Are you serious?” is driven by a pulsating beat that combines trap elements with slick production. From the opening bars, Awich’s confident delivery sets the tone, as she navigates the track with a mix of intensity and swagger. Her flow is sharp and deliberate, each line underscoring her self-assurance and defiance. The song’s hook is infectious, daring listeners to question her resolve while affirming her position as a leading force in Japanese hip-hop.
Lyrically, the track explores themes of empowerment, independence, and the challenges of navigating a male-dominated industry. Awich addresses her critics and competitors head-on, challenging anyone who dares to question her skills or authority. The lines “Are you serious? You think you can step to me?” encapsulate the confrontational and empowering tone of the song. It’s a message of confidence and resilience, reminding the listener that Awich is here to stay and ready to take on anyone who doubts her.
The music video for “Are you serious?” complements the song’s powerful message with striking visuals. Set against urban backdrops, Awich commands attention with her fierce presence, surrounded by dancers and flashing lights. The visual aesthetics mirror the track’s energy, with fast cuts and bold colors creating a dynamic, visually engaging experience. The combination of Awich’s raw energy and the slick production makes the video a perfect companion to the track.
With “Are you serious?,” Awich solidifies her place as one of Japan’s most formidable rappers. The single showcases her evolution as an artist, blending powerful lyricism with a strong visual identity. As she continues to rise in the global hip-hop scene, this release is a reminder that Awich is a force to be reckoned with, challenging norms and leaving a lasting impact on her listeners.
Check out the M/V here!
