Aria van Weye 
Veteran visual kei band Rides in ReVellion continues to push boundaries with their latest single, “37c.” Known for their unique blend of melodious yet dark aesthetics, the band has been a staple in the visual kei scene, consistently delivering music that resonates with fans across the spectrum. “37c” is no exception; it showcases the band’s evolution while maintaining the emotional intensity and visual elegance that have defined their career. The single is a mesmerizing mix of poignant lyrics, dynamic instrumentation, and evocative visuals, proving once again why Rides in ReVellion remains a force in the industry.
Musically, “37c” is a masterclass in balancing contrasting elements. The track opens with an ethereal melody that gradually builds into a powerful burst of heavy guitar riffs and thundering drums. This dynamic progression mirrors the song’s emotional depth, as the lyrics explore themes of inner turmoil and the struggle for self-identity. Vocalist kuro’s performance is particularly striking, his voice seamlessly shifting between haunting whispers and impassioned cries, pulling listeners deeper into the narrative. The song’s arrangement is carefully crafted, with intricate guitar work by TaJI and a driving rhythm section anchored by drummer Ame and bassist Nagisa.
The music video for “37c” further amplifies the song’s narrative. Visually, it’s a stunning production that weaves together dark, dreamlike imagery with moments of vibrant color, perfectly complementing the song’s themes of contrast and conflict. The band’s signature visual kei style is on full display, from their elaborate costumes to the striking makeup and set designs. The interplay between shadow and light in the video mirrors the song’s exploration of duality—both in terms of musical composition and the emotional journey it represents.
For longtime fans of Rides in ReVellion, “37c” feels like a culmination of the band’s journey so far. While it maintains the core elements that have defined their sound, the single also demonstrates their growth and willingness to experiment. The track introduces new textures and layers, making it clear that the band isn’t content with simply repeating past successes. Instead, they are constantly pushing themselves to refine and expand their artistic vision, ensuring that they remain relevant in an ever-evolving music scene.
With “37c,” Rides in ReVellion once again proves that they are a band capable of both consistency and reinvention. As visual kei continues to evolve, Rides in ReVellion stands as a reminder of the genre’s rich history while also pointing towards its future. For fans old and new, “37c” is a must-listen, capturing the essence of visual kei while offering something fresh and exciting.
Check out the M/V here!
