The Korean music scene is buzzing with the release of the highly anticipated single S/S, a collaboration between Rad Museum, Kid Milli, and DEAN. Known for their distinct styles and genre-blending creativity, the trio has delivered a track that perfectly encapsulates the feel of late summer, blending mellow vibes with sharp lyricism., S/S is a standout offering in a year already filled with notable music releases.
The title S/S (short for “Spring/Summer”) is a nod to fashion collections, but it carries a deeper significance in this song. Rad Museum, with his signature genre-fluid approach, anchors the track with production that weaves together smooth R&B elements and breezy beats. The atmospheric instrumentals create a laid-back yet moody vibe, setting the perfect backdrop for introspection. It’s a soundscape that speaks to both the beauty and melancholy of fleeting moments.
Lyrically, S/S delves into themes of self-reflection, transient love, and the complexities of personal growth. Kid Milli’s verse brings a raw, unfiltered edge with his punchy delivery and clever wordplay, contrasting Rad Museum’s more ethereal, melodic approach. DEAN’s soulful vocals round out the track, delivering emotional weight in the chorus that stays with listeners long after the song ends. The chemistry between these three artists is undeniable, each contributing something unique while maintaining a cohesive sound.
The accompanying music video further enhances the mood of the song. Directed with a minimalist yet visually striking aesthetic, it features scenes of late-night cityscapes, hazy sunsets, and candid shots of the artists in introspective moments. The video’s use of muted tones and grainy textures complements the track’s laid-back vibe, creating a nostalgic feel reminiscent of carefree summer nights. Fans have praised both the song and video for their artistic direction and emotional depth.
Rad Museum and Kid Milli have built their careers on pushing boundaries and defying genre conventions, and S/S is a testament to that ethos. By bringing in DEAN, whose influence in both K-R&B and alternative Korean music is substantial, they’ve crafted a track that is both accessible and innovative. S/S blurs the lines between hip-hop, R&B, and alternative music, resulting in a refreshing sound that challenges mainstream trends while still being a potential chart-topper.
As the song continues to gain traction both domestically and internationally, S/S reaffirms the importance of collaboration within Korea’s rapidly evolving music landscape. The single highlights the synergy that happens when artists with distinct styles come together, creating something that resonates on multiple levels. Whether you’re a fan of deep lyricism, smooth beats, or evocative visuals, S/S is a must-listen that captures the essence of summer with all its emotional highs and lows.
Check out the M/V here!